As a result of hearing about so many costly mistakes by organisations and employees on social media, I took a look at existing social media policies. I have a background in policy myself so I know all about what happens to those wordy documents. As a new member of staff you are bombarded with paper work and have to have them signed and returned within days. If they get read we are lucky. If they are understood it’s a miracle!
With that knowledge, combined with my training in learning styles as a trainer, plus the information that YouTube is the 2nd largest search engine, it seemed pretty obvious that creating a training film for employees and volunteers on social media policy was the way forward.
I invited Rachel Gibson of Quay Creative to work with me and you can see preview of the film below. I think it’s pretty good!
The film can be bought as it is to be used with your paper policy, as part of a training package, or it can be branded, or created as a bespoke film for your organisation.
This is what Mark Keating of Shadowcat Systems had to say about it…
Jane is taking a leap forward into addressing a growing modern phenomena which is the blurring of the boundaries between social life and work life. There have been a number of high profile examples of people being embarrassed, bringing companies into disrepute, or sacked for expressing personal opinions on social networks that fall foul of the persona their employer may wish to reflect.
This is a growing issue and a legal minefield with no clear advice seemingly on offer.
This is where Jane has stepped in. Jane has a great manner and a way of taking a complex policy issue and distilling it into a series of easy lessons and clear instructions. The video she has produced will walk you and your staff through this very modern problem.
If you would like more information about the film get in touch with me jane@janessocialmedia.co.uk call me on 01524 752723 or better still come along to our launch on Thursday May 23rd at The Dukes Theatre, Lancaster 5.45pm. There’s ice- cream, fizz and a chance to ask questions about social media policy.
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